Learn More About Ethical SEO

This is a video of Billie Sharp talking to you about her 'Inclusive Optimization' ethical, business growth strategy.

"I feel incredibly supported, like I have something to fall back on beyond just the training sessions. It has become almost second nature now, and I use what I learned nearly every day."

Ellis Greengrass - Corporate Website Manager

If you're here on this page, you're likely frustrated with the performance of your website. You're feeling the pressure to get more leads without increasing existing ad budgets. Maybe you're fed up with seeing your competitors pop up above you in the organic search listings - especially when you know your business actually cares about making a difference.

You're overwhelmed by confusing jargon around search engine optimization. You've probably tried watching loads of confusing YouTube videos that don't really give you the confidence you need. And paid other people who boast claims of 'guaranteed page one rankings' without really knowing what they actually did or didn't do for you.

This can leave you feeling like you've been stung – surrounded by uncertainty – and going round in circles. You just want to understand what you could be doing to get this right. You want to feel in control of your website, knowing you're getting the best results for your efforts. You want to be confident that any money you do invest in your business is working the hardest it can be to give you a return.

You're desperate for consistent leads. You need someone to explain this stuff in simple terms. If only you could turn your website into a fine-tuned client acquisition machine that actually reflects the important work you're doing.

I know and understand exactly how you feel.

Having spent five years working with charities, I've seen too many purpose-driven businesses struggle while less ethical competitors thrive online. I was completely in the dark about search engines for years. Yes, I could design and build websites, but getting them found on the internet was a whole other ball game.

When I first started building website's for my clients, I felt helpless when they would ask whether they should trust emails they were getting from companies about SEO. They were asking me whether they could believe the promises of page one positions on Google. These were good people doing important work, and I couldn't bear the thought of them being misled.

That's when I realised in order to truly help them, I needed to educate myself. I didn't want to give them the wrong advice. They trust me and I didn't want to let them down or let them be led up the garden path by uncertain promises and fake scams. I was determined to protect my clients from being ripped off.

So I trawled the Internet looking for answers. I spent hours reading articles and watching help videos available at the time. I felt defeated, like this was one big secret I wasn't allowed to be part of.

Then I discovered something that changed everything.

As I unravelled the mystery around search engine optimization, I discovered that my past experience with accessibility for websites was the very key to success in search engines today. While everyone else was chasing backlinks, keyword stuffing and throwing more and more money at pay per click ads, I found the blue ocean - the uncontested space where accessibility meets SEO.

Here's what most businesses don't realize: Making your website accessible doesn't just help people with disabilities - it actually boosts your search engine optimization and grows your business. Not only does Google love accessible websites because they're better for everyone. But they speak the same language. It's the competitive advantage hiding in plain sight, and it perfectly aligns with the values of businesses that actually care about people.

When I implemented this knowledge the results just started rolling in. Now I design and build fully optimised websites for my clients, knowing that I am setting them up with the best start they can get. Like Rob, who went from relying on Checkatrade to getting direct bookings from his website. Or ASL Limited, who saw a 23% profit increase after implementing what I teach. And they now know that they can ignore all those empty, promising emails without a second thought.

That's why I created my 'Inclusive Optimization' training.

It's the only training that combines SEO with accessibility for growth - giving you what I call the Triple Win Formula: Search Engine Victory, User Experience Success, and Customer Retention Triumph.

I developed this programme because I want to share the knowledge and experience I've gained over the past 22 years to spare you from the same fears and frustrations. I don't want to keep this a secret. I know there are lots of people like yourself that need this information and I enjoy teaching it. Businesses like yours - the ones actually trying to make a difference - deserve to be found online.

Here's what makes this different from every other SEO course out there: While others focus on competing with big businesses at their own game, throwing more and more money at ever increasing ad budgets, Inclusive Optimization shows you how to win where they're not even playing. Big businesses dismiss accessibility, which gives you the competitive advantage in the FREE organic search listings. Your mission deserves to be found by the people who need it most.

Inclusive Optimization will help you understand how your website can get more of the right leads, show you how to scale the number of leads you get, explain how your website can attract your ideal clients right when they are ready to buy, and teach you how to expand your audience while building that foundation that makes everything else work better.

This really is everything you need to finally implement the full potential of your website's pulling power - using a strategy most of your competitors don't even know exists.

Now, I'll be honest with you. I've been told that what I teach is "real basic beginners stuff" and been dismissed for it. But that is exactly what sets my training apart. I do teach beginner stuff because it's the foundation that every website could be built on, especially for businesses that care about doing things the right way.

Those people that dismissed it weren't aware of the success that I and my clients have had with doing exactly this. Like Sandra, who saw a 65% increase in profit. Or Ellis and his team, who said

"The incremental approach to the training allowed us to start seeing improvements quickly. It has become almost second nature now, and I use what I learned nearly every day. The process and mindset taught in the training have truly transformed our approach to website optimisation."

Those people that dismissed Inclusive Optimization are still in the dark about this blue-ocean strategy and will continue to miss out on the benefits that it brings. While they're chasing complex strategies, you'll be building the solid foundation that makes everything else work better and your website stand out from the other 94% percent of websites that are not accessible!

From here you have three options:

Option 1: If you're ready to dive deep and want personalized guidance, you can book a free discovery call with me on Zoom. On this call, we'll discuss your biggest frustrations, I'll ask you questions to get to know all about you and your website, and we can determine if we're a good fit to work together.

Option 2: If you want to learn more about how Inclusive Optimization works first, you can watch my free training webinar. This will show you exactly how accessibility and SEO work together to give you that competitive advantage most businesses are completely missing. There’ll then be another opportunity to book a call with me at the end.

Or Option 3: If you're ready to dive right in and start transforming your website's performance today, you can go straight to enrollment and choose the learning pathway that suits you best. But please note - the current discount you find on that page is only available this month.

Whichever pathway you choose, I'd love to share this knowledge with you. But I do have limited places available for calls because I want to give you my full and focused attention and hold you accountable to the actions that we set together.

In this moment, you could say goodbye to the frustrations you've been putting up with for so long.

Now, I know what you might be thinking - "This sounds different from what everyone else is teaching. How do I know it actually works?" I get it. When you've been burned before, trying something that feels like uncharted territory can be scary. But here's the thing - This isn't some untested theory or aggressive marketing tactic. I've been using this tried and tested method for years, born from my genuine desire to protect businesses like yours from being taken advantage of.

The accessibility-SEO combination doesn't just deliver results - it does it in a way that genuinely helps people while growing your business. This combination has been delivering results for my clients since I discovered it, and the proof is in the pudding. There are only so many websites I can physically optimize myself so I figured if I teach you how to do this for yourselves, I can multiply the number of people I help and let's face it when websites are better optimized in general – everyone's a winner.

While it might be a blue ocean strategy that your competitors don't know about, it's not new to me. I've refined this approach over years of real-world application, always with the goal of helping purpose-driven businesses succeed. You're not taking a leap into the unknown - you're following a proven path that just happens to be one that puts people first, which those unethical businesses can't believe would lead to growth in revenue.

How deflating would it feel to let this opportunity pass by and go back to struggling with trying to solve this the same old way? Is it your website that is holding you back or simply your understanding of how to use it?

So the question really is, what are you going to do about it?

Will you continue to watch endless videos, seeing hours of your valuable time slip away, throw money away on underhanded strategies to trick Google that never work in the long run anyway, when instead you could be mastering the strategy that gives you that triple win?

How fantastic would you feel when someone asks if your website is working for you? And you can confidently say, "Yes it is" - knowing that your important work is being found by the people who need it most. To have so much control over your website that you can switch off and on your promotions to suit your workload.

When you know your website inside out, you'll have full command of your marketing strategies. Let me help you gain that understanding and control you've been craving. Together we can get your website working harder than it has ever worked before, in service of the mission that matters to you.

Choose your next step - dive right in with enrollment, watch the free webinar, or book your call. I can't wait to help you transform your website's performance using this strategy your competitors don't even know exists.

Kind regards

Billie Sharp